Potential New Branding (EXTREMELY CONFIDENTIAL)

Since we first opened American Haircuts, our name and branding have led people to believe we are part of a big chain, which may be hurting our ability to recruit talent and even some clients. Nobody really wants to work for a big chain and clients prefer to shop local! So, to help position us as the local brand we are, we’ve come up with some POTENTIAL new branding for our company.   This is not set in stone, and please keep this strictly confidential! We’re not sure if a re-brand is necessary or if it will happen, but the option is out there.

Let us know what you think — we’d love to have your feedback.

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Life, Liberty, and the Pursuit of Handsomeness™

At American Haircuts® Barbershop, we believe you have the right to look good, and we're here for you! Great haircuts, hot shaves, and a good time without all of the pretentious attitude you get in some of these other places. If that's what you think a great American Barbershop should be, we've got you covered at American Haircuts® Barbershop..  

So friends, sit down and hang on… you're in for an experience that'll make you glad you found us. We're The New American Barbershop® — just like the one your dad used to take you to, only nicer (and cleaner). We'll likely bust your chops a bit (okay, a lot), and sometimes a few of our barbers might let an expletive fly, but it's all in good fun. So leave your sensitivity at the door. We don't serve "craft cocktails," but we've got a shot of whiskey, a cold beer in the fridge, or maybe a couple of Yoohoos, so please help yourself. 

What we do promise you is a kick-ass haircut served up by people who care about getting it right.  American Haircuts® Barbershop is a small local group of shops owned barbers, right here in metro Atlanta and not some crappy corporate chain or barbershop hybrid "concept." Yeah, we may look like a big chain because we have a fancy logo, website, and app, but that's because one of our owners is a whiz at graphic design. We can be over the top at times and most undoubtedly irreverent most of the time. Still, we're real people who believe in great haircuts and solid service. We'll treat you like the friend you are to us.

Busting chops and chopping mops since 2005. That’s how we roll.

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Actors supporting actors! Our founder David Alexander is also an actor. So, when Ethan Trace offered up some headshots for David, in exchange for a sick fade, David was happy to oblige Ethan is an actor and voiceover guy who does killer impressions
When it comes to getting a fresh fade, Alexander Giron knows what's up. Will at our Ansley shop gave Alexa this timeless classic -- a low fade with a neat side part and loose styling to let his natural wave shine. . #atlantabarber #menshair #mensha
Actor Jase Wingate needed a funky cut to match his artistic personality, so David at our Ansley location hit him with a “Mullethawk” styled up with @oilcangrooming Salt Spray and a diffuser to enhance his hair’s natural texture. . #
"Shawn of Finland" Satterfield showing off his skin fade skills at our Anlsey shop today for Fresh Fade Friday. Come on and get you some of those fresh fade feels. . #atlantabarber #menshair #menshaircut #barbershop #atlanta #haircut #barb
A very rare Mulleted Ginger Bear Cub wandered into our Ansley store and ended up in David’s chair. Mason Ward had David hook him up with this glorious ginger mullet flow and we’re here for it! . #atlantabarber #menshair #menshaircut #ba
When you got a face like like @xanthedancer, is anybody really looking at your haircut? When Xander wants that fade to be fresh, he visits Josh Darley at our Ansley store. @hair_by_joshdarle. . #atlantabarber #menshair #menshaircut #barbershop #atl
Here we snow again! See what we did there? Some or all of our shops may close early today and open later tomorrow in the event the roads become dangerous. Our Midtown and Ansley shops will close early today. Please check our Instagram or Facebook
We will be closed on Monday, January 20th, to celebrate the life and legacy of Dr. Martin Luther King, Jr. We hope you will take the time to reflect on his contributions towards the greater good.
We wanted to let you know that part of Monroe Drive is closed due to a water main break in front of Ansley Mall. You can still access our lot by turning onto Monroe from Piedmont. Please allow a bit of extra time to arrive for your appointment.
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Why we chose the name ‘American Haircuts® Barbershop’

When we set out to open our first barbershop in 2005, we asked ourselves what would be a good name to represent our company. We believed, and still do, that America is a country made stronger by its diversity. We are a country people come to create a better life in freedom and safety. We acknowledge we still have much work to do, but we’re proud of how far we have come. That is why we chose to call ourselves American Haircuts® Barbershop, and we apply our belief in the hope of America to the way we do business.

Our company is made up of humans from all walks of life. Straight, gay, transgender, non-binary, black, white, Asian, Hispanic, and almost everything in between. We may not always agree, but you are welcome here if you come to our shops with a loving heart and open mind.

American Haircuts® Barbershop - Life, Liberty, and the Pursuit of Handsomeness®.

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